If you think conceiving a business idea is easy, try bringing that idea to reality. Even when you have an idea that’s flawless in your head and on paper, you’ll soon realize that it isn’t so flawless when you put on your boots and go into the field to get things done. The many challenges you encounter make you question the credibility of such an idea.
So you’ve been able to overcome the hurdles. The sleepless nights and nonstop work are finally over. All is set for business. You are convinced that the outcome will be good compensation for the effort you’ve put in. Understandably, you weren’t expecting mad patronage because it’s a new business. But days turn into weeks and weeks turn into months – business is still far from what you envisaged.
Don’t panic yet, there are a couple of reasons why no one is patronizing your business. Let’s take a look at 3 of them.
People make a wrong assumption that the public is aware of the great products or services they offer. Hence, they expect great patronage by default. If you don’t tell people about your business, they’ll have no idea that such a business even exists. They cannot buy what they have no knowledge about.
Make arrangements to advertise your business to create awareness. While there are a variety of advertising media, you should choose one that will reach your target audience in order to enjoy good returns.
Business has long moved from enjoying high patronage by simply offering great products and services; many businesses offer those. Consumers are moved by the products and services that “look the part” as that is the basis of attraction in a competitive market.
How well packaged is your business? If you want serious minded people to patronize you, you have to make the effort to impress them. Branding gives your business a unique identity and recognition in the face of competition. Be sure to avoid fatal branding mistakes most businesses make.
- Low quality
Successful businesses thrive on building customer loyalty and their recommendation to other people. Both activities are as a result of customer satisfaction. Every customer wants to be where they can get value for their money.
Most business people find it difficult to identify and accept shortcomings in their products or services. If people aren’t patronizing your business, you need to let go of pride and ask serious questions about what you are offering them. Put yourself in the shoes of the customer, would you patronize such a business?
There’s always room for improvement. Everyone doesn’t get it right from the word go. With a few adjustments, you might be overwhelmed with patronage in the near future. Getting patronage in business isn’t rocket science. If other people in your industry are already enjoying it, it’s clear that there’s a market for you to benefit from.
Now you know some reasons why no one is patronizing your business and how to make things right. The ball is in your court.