Customers are, undoubtedly, the crux of every business. Without them, your business is nonexistent. Hence, attracting new customers is a continuous business culture for long term sustenance. For Most Entrepreneurs, catching the new ones is the real deal. Often times, they forget the importance of retaining the old ones. It takes both new and old customers to build a a strong and lasting customer base. There are simple, yet effective marketing strategies to attract and retain new customers.
Here are 7 Marketing Strategies to Attract and Retain New Customers
1. Build and manage your online presence
It’s very important that you build a solid platform online, where potential clients and customers can find you. The power of a strong online presence needs no further explanation as it has been used by the most successful brands to attract and retain customers.
One medium top companies have had great success with, is creating and managing a company blog. According to a recent study by the Marketing Magazine, blogs ranked third as the most influential digital resource guiding consumer purchasing decisions. With a blog (targeted to a particular niche), you can attract potential customers to your business faster.
While the purpose for a blog is to fill a need, solving problems for your potential and old customers, it should also promote your products/services. There must be a constant supply of high quality contents on your business blog to inform and educate them. It’s essential that you always deliver value using this online platform.
2. Give something special
Going the extra mile in creating and providing awesome customer experience plays a major role in attracting more clients for your business. The single strategy implemented by companies that offer coupons on their products has proven to boost sales. You can give customers free gift wrappings, local deliveries, and providing after-sales services. Sending them beautiful messages and gifts on their birthdays, works wonders.
3. Use targeted online forums
Online forums are created to gather people with similar interests together, with the aim of promoting and protecting such interests or solving a problem. You can use this opportunity to attract more customers to your business by creating awareness in forums with people that fit into your customer profile.
If you’ve not been using targeted online forums lately, then you are missing a lot. There are many potential clients and customers in online forums that you might not have been tapping from. Pick a niche relating to your business, look for forums within, observe what their challenges are, and figure out how to help them.
Always include your signature – containing your offer and contact information – in your profile. This will give you leads whenever you post something valuable in the course of your interaction in the forum.
4. Constantly seek ways to reward your customers
By giving rewards to customers, you can attract more new customers from existing ones through referrals. Some forms of rewards you may use include incentives and freebies, discounts for returning clients and healthy competitions among existing customers.
A reward is an expression of appreciation and a path on the back for a job well done. If you want to make customers loyal to your brand, then you should try this because customers, on all levels, appreciate of this gesture, and reciprocate by sticking with you.
5. Use the cross-promotion strategy
This is one of the best marketing strategies to attract and retain new customers to your business. It’s very effective when done the right way. If you are very active in your target community (online and offline), it will be very easy for you to implement.
Doing joint promotions with other complimenting businesses will get you more customers needed, and in return, boost sales. You can join reach out to a wider customer base by sharing a space in newspapers or magazines.
6. Commitment to great customer service
To attract and retain new customers, you must develop a strong reputation for providing solid customer services and relations. You can build a great customer service system by focusing on delivering excellent follow-ups and other great after sales services that benefit customers.
Treating clients well, and making them feel special will make them come back for more business, and also land you more customers via word of mouth of satisfied clients.
7. Create targeted contents
Contents, in any formats like an article, blog post, video, audio etc can be a powerful marketing strategy when they are targeted towards your ideal audience.
Creating an article for instance, targeting dog lovers, and publish it on your blog or submitting it to some article directories, will attract dog lovers who need your services. You are almost guaranteed to attract buyers via organic search.
Getting more clients to your business is very practical when you have values to offer. And you can use these marketing strategies to attract and retain new customers as discussed above. There’s no such thing as “enough customers” in business. The ‘guys’ who make things happen are constantly on the lookout for ways to generate leads, and increase their customer base because more customers leads to more transactions.