Customer service is an integral part of business growth. As the saying goes, “customer is always right.” Whatever you do, make an effort to do right by your customers, otherwise, you may lose them with the speed of light.
People management isn’t a walk in the park. Customer service can be a hard nut to crack especially when you are trying to boost sales – it requires much more than offering discounts. Market competition gives consumers so many options. If they can get the same product or service you are offering elsewhere, why do they have to pick yours over others? You could have a fat advertising budget, but what happens when you eventually get the attention of the prospects you crave for so badly? There’s only so much money you can make from one-off sales. Good revenue comes from continuous patronage by long term customers. And the best way to keep them coming back, is through good customer service.
Here are five ways to boost sales with good customer service:
1) Communicate effectively
Great customer service begins with effective communication. If you have the best products or services, you’ll need the right communication skills to succinctly pass that information across to prospects.
People want to be treated right – and that’s not too much to ask for, especially when they are parting with their money. Endeavor to make customers feel not only respected but special. Both verbal and non-verbal communication skills are important. A little smile can reassure a customer that they are in good hands when they encounter a challenge in your organizations. Be effortlessly polite and courteous.
2) Seek feedback
Feedback stirs you in the right direction. In its absence, you may be confidently doing the wrong thing. Imagine rubbing customers the wrong way, and not having a clue. Don’t stay in the dark – reach out to know how your products or services are perceived. By encouraging customers to tell you how they feel about your products, you show them that you’re willing to make improvements. You can make them happy only when you know the things that resonate with them and make them tick.
3) Make promotions personal
Everyone likes a good offer. Don’t leave your promotion hanging in the air. For all you know, most of your customers may not even be aware of them. Take your promotions to their doorsteps. Send emails and place calls to those whose demographics fit your offers.
Sometimes, people aren’t aware of the things they need until the need is pointed out to them. Encourage them to ask as much questions as they may have, and enlighten them further. Even if they don’t need it for themselves, they may want to get it for someone else, or help pass the information to their family and friends.
4) Give rewards for referrals
Good old word-of-mouth is still an effective marketing technique. It’s one thing for customers to patronize you, and it’s another thing for them to tell others about your products or services. While some people are willing to spread the word about a good product, many don’t take that responsibility. The question is: what do they stand to gain?
If you give customers rewards for introducing others to your business, they’ll be more willing to spread the gospel. The good thing about incentives is that, they don’t necessarily have to be over the top. A little token of appreciation makes customers feel good for a job well done.
5) Create a memorable customer experience
Advertising creates awareness but doesn’t guarantee sales. Prospects have to feel good about making a purchase. When a customer walks through the door or places that phone call, your moment to create an impression has begun. Make it count. Create a seamless customer experience by simplifying procedures. Provide clear answers to questions asked, and lead them to appropriate sections.
Rather than focusing on increasing sales, strive to offer excellent customer service. Once you tick that box, the increase in sales you desire will come to you because customers are the ones who make it happen.