Since the emergence of Twitter, Social Media has never been the same. If you are keen on creating maximum awareness for your brand, then this medium, is a sure bet as many businesses have been successful with marketing on the 2006 invention. And one way they have done this, is by making their brand trend on Twitter.
With Twitter, businesses get to reach both existing and prospective clients. Its various features, open doors for productive conversations, allowing consumers to find products and services, giving business owners the feedback they need for better service delivery.
You too can leverage on this platform to build and grow your brand. Here are some great ways to make your brand trend on Twitter.
1. Put out good contents.
Effective communication is made when you have the attention of your audience. Otherwise, you’ll be talking to yourself. You need to write contents that’ll make people pause for a while, and give you the benefit of the doubt. With millions of products/services competing for users’ attention on Twitter, every word you put out counts.
Keeping it catchy, short and simple is key. Users are usually in a hurry to move on to the next post. Hence, a few seconds is all you have to make them read your contents further. Contents with emotional appeal have been proven to do very well in the trending department.
2. Use relevant hashtags.
Hashtags aren’t there for fancy; they can go a long way in helping you boost your brand. Adding specific and popular hashtags to your twitter posts, places your contents in front of your targeted audience, and creates room for possible transactions. Great hashtags leave room for more engagement, and continuous visibility as people will get to see your contents whenever they search for such things.
Don’t just leave your well-crafted tweets hanging – include a call to action. What do you want your audience to do? Don’t assume they know what to do, and will do it. Include the shortened link to your website in your tweets if you have exciting offers for your potential audience; this can drive massive traffic to your website or blog.
3. Be active.
There’s no idle moment on Twitter – It’s like a market place; everyone is busy. To get the most of it, you have to be part of the conversation or risk being left behind. Having an inactive account is equal to having none. Already existing followers are quick to un-follow users of idle accounts.
To trend on Twitter, it’s imperative that you not only tweet, but tweet relevant contents. Most business owners make the mistake of putting out irrelevant contents all in a bid to stay active. Doing so indiscriminately is off limits as it rubs people the wrong way. Already existing followers are quick to un-follow users of idle accounts.
The re-tweet button is a great tool for trending on Twitter; it gives contents a longer life span and sustained relevance. By re-tweeting your old and relevant contents, you can engage both existing and new audience.
Having a high number of re-tweets has proven to make contents trend. To set the ball rolling, you could get a good number of people with huge following, to re-tweet your contents. As their many followers see the contents, some of them are most likely to re-tweet it. And before you know it, you are already trending.
5. Engage your audience.
One powerful tool of Twitter is its ability to foster engagement. Effective communication is a two-way flow. So you’ve said something great – there’s little or no impact when you don’t receive feedback or have others participate in the conversation. While there’s no traditional model as far as engagement on Twitter is concerned, you might want to take a clue from techniques that have been working for others.
Writing long press releases is rather boring. You could get creative by putting out your contents in an everyday conversation style. Open ended pieces are likely to get people talking than close ended ones. Ask a question or two about what you are putting out. You may have all the answers, but seek to hear from your audience too, and you just might be surprised to learn a thing or two.
Moderate conversations by responding to questions and contributions. Nobody likes a snob – If someone takes the time to ask a question or raise concerns, don’t hesitate to respond.
Being able to trend on Twitter isn’t rocket science; there are simple techniques that provide guaranteed results. And when you tick the boxes, correctly, you create a good reputation for your brand, and increase your clientele.
The success of every brand largely depends on its ability to deliver through great customer service. After trending on Twitter, what’s next? You need to make efforts to retain the followers and/or customers you acquired from your moments of fame.
In this “digital age” of social media with millions of people in the virtual community, there’s a large market for businesses. Twitter, particularly, gives business owners the opportunity to market their products and/or services, and a very good way to do that is to have great exposure. When you make your brand trend on Twitter, you set the ball rolling for continuous growth.