If you think conceiving a business idea is easy, try bringing that idea to reality. Even when you have an idea that’s flawless in your head and on paper, you’ll soon realize that it isn’t so flawless when you put on your boots and go into the field to get things done. The many challenges you encounter make you question the credibility of such an idea. More
Success isn’t necessarily determined by its first appearances, but getting it right, early enough, is refreshingly rewarding. While some brands can boast of hitting the right cords with their first campaigns, others cannot say the same – it was a process that involved some avoidable branding mistakes before they got it right.