Customers are, undoubtedly, the crux of every business. Without them, your business is nonexistent. Hence, attracting new customers is a continuous business culture for long term sustenance. For Most Entrepreneurs, catching the new ones is the real deal. Often times, they forget the importance of retaining the old ones. It takes both new and old customers to build a a strong and lasting customer base. There are simple, yet effective marketing strategies to attract and retain new customers. More
Customer service is an integral part of business growth. As the saying goes, “customer is always right.” Whatever you do, make an effort to do right by your customers, otherwise, you may lose them with the speed of light.
People management isn’t a walk in the park. Customer service can be a hard nut to crack especially when you are trying to boost sales – it requires much more than offering discounts. Market competition gives consumers so many options. If they can get the same product or service you are offering elsewhere, why do they have to pick yours over others? You could have a fat advertising budget, but what happens when you eventually get the attention of the prospects you crave for so badly? There’s only so much money you can make from one-off sales. Good revenue comes from continuous patronage by long term customers. And the best way to keep them coming back, is through good customer service.